The site above is satire from The DeSmog Project, Rainforest Action Network and Greenpeace USA.
The following is a direct quote:
Despite all its green advertising claims, behind the scenes General Electric remains skeptical about the role of carbon dioxide in driving climate change. A May 28th GE press release announcing a new "clean coal" initiative states only that "CO2 is a possible contributing factor to climate change."
GE's multi-million dollar "Ecomagination" ad campaign paints the company as a concerned environmental steward and GE belongs to a growing coalition of companies calling for federal action on climate change. Kevin Grandia, the managing editor of a new collaborative web effort by several environmental groups to debunk the myth of "clean coal," noticed the GE press release and pointed to the inconsistency between the skeptical line in the release and GE's widely-publicized ads and public statements on climate change. Grandia notes that "considering the major marketing effort GE has undertaken to paint itself as a leader on reducing greenhouse gas emissions...[w]hy so much investment by GE in something they only see as a possibility?"
General Electric CEO Jeffrey Immelt admitted to Forbes magazine in 2005 that the company's lofty "Ecomagination" campaign is little more than a sales pitch. "It's primarily that," Immelt said. "In its essence it's a way to sell more products and services."
In order to confront similar greenwashing by the coal industry, environmental groups including The DeSmog Project, Rainforest Action Network and Greenpeace USA launched a new website http://www.coal-is-clean.com/ to shatter the coal industry's "clean coal" myth by mocking the lengths the coal industry will go to portray coal as clean. A companion site http://www.coal-is-dirty.com/ explains the actual impacts of coal mining and burning.
Source: http://www.huffingtonpost.com/robert-f-kennedy-jr-and-brendan-demelle/unearthed-news-of-the-wee_b_105693.html accessed 8 June 2008.
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